toast, anyone?

More food. time for some serious oddities.
this is something i see all over tokyo, mostly in italian restaurants.
basically it is half a loaf of toastbread with some icecream or syrup topping. this restaurant shop proudly displays a monstertoast at the entrance as it's main attraction?
don't ask me why, i didn't even remotely feel tempted to taste it. all available for for about 700 yen (~5 euros).